How M&S is Winning the Premium FMCG Battle: A Behavioural Economics PerspectiveConsumers may be tightening their belts, but Marks & Spencer has doubled down on premium positioning to gain market share — and it’s…Dec 20, 2024Dec 20, 2024
The Pratfall Effect: Could sharing flaws make your brand more appealing?What if admitting your imperfections could make your brand more appealing? Enter the Pratfall Effect — a behavioural science principle that…Dec 18, 2024Dec 18, 2024
War of the retailers: is your branding up to scratch?For the first time, M&S Food has surpassed Waitrose in market share — a shift that highlights how aligning brand positioning with consumer…Dec 17, 2024Dec 17, 2024
Sustainability messaging kills sales: behavioural science can fix itSustainability-focused brands are stuck with a frustrating dilemma: consumers say they care about eco-friendly products, but their wallets…Dec 16, 2024Dec 16, 2024
